DIGITAL MARKETING & SEO BLOG
Learn about digital marketing & SEO from real experts.
Articles for small business owners and in-house marketers to learn about Search Engine Optimisation tactics that actually work.
What Makes a Good Website? Your Guide To Websites in 2021
Source: Pexels “What makes a good website?” is an ever-evolving question, that becomes more complicated every time Google releases another update to its ranking criteria. While there is no one-size-fits-all answer that we can give you, having designed quite a few...
eCommerce Image Optimisation: 5 Quick and Easy Hacks
Are you thinking of starting an eCommerce business, or maybe you've started one, and want to increase the number of people who go to your online store? Did you know that in Australia eCommerce growth is up more than 73% YOY since the start of the pandemic? Yes, 73%!...
eCommerce Product Page SEO: How to drive more high converting organic traffic
One of the most effective ways to increase highly qualified traffic to your eCommerce store is to pay special attention to your individual product pages. And with the 2020 global pandemic, there's been a huge spike on online shopping. This means two things: More...
9 essential SEO fundamentals every small business can (and should) do in 2021
Did you know that organic search traffic (ie traffic coming to your website from Google) converts up to 10x better than social media traffic? But what does this actually mean? It means that people coming to your website from Google's search results are much, much more...
How much does a website cost in Australia?
You need a new website. You know your current website is outdated, and a fresh new website might be what you need to help you grow your online business brand and bring in new revenue. All your competitors are upgrading and you don't want to be left in the dust! If you...
Fast SEO Results: Possible in 2020? We asked 16 SEO Experts
One of the most common questions we get when speaking with a prospective client is "how long does it take for SEO to get results?". World's most annoying answer: It depends. 🤦♂️ Sorry, but it's true... it depends on a number of factors: How competitive is the...
Common small business SEO mistakes – and how to avoid them [according to 10 Experts]
SEO for small businesses is challenging - this is not new information. There's so many different elements to building and executing an SEO campaign, it sometimes feels like it's impossible to be across them all - and that's coming from someone who does it full-time...
How to Measure SEO Performance: 5 KPIs [and how to track them]
Tracking and measuring your SEO performance is arguably the most important aspect of any SEO campaign. It makes sense - if you don’t know whether your SEO is delivering dollars to your bottom line, there’s no way of determining if it’s working for your business. Think...
Google My Business: THE Guide for Small Business Owners
Do you own or run a business with a physical shop or office location? If yes, then optimising your website and business for local SEO needs to be a crucial part of your marketing strategy in 2020. Think about this: 90% of purchasing decisions in Australia begin...
Marketing on a shoestring budget: 5 tactics for small businesses
It's no secret that we are living in uncertain and scary times right now, which spells big trouble for a lot of businesses all over the world. But it's a particularly challenging environment for small businesses who operate on a limited marketing budget at...