Calculate your client lifetime value to fine-tune your marketing budget
When planning your marketing budget, knowing the lifetime value (LTV) of each client can be a real game-changer. LTV helps you understand the long-term revenue a client brings to your practice, allowing you to set a smarter, more sustainable budget. It’s the foundation for making confident marketing decisions and ensuring your spend aligns with meaningful growth.
Use the calculator below to quickly work out your practice’s LTV based on your client visit averages and service fees. With this insight, you’ll be better equipped to measure your return on marketing investment, adjust your ad spending, and maximise client retention strategies.
Lifetime Value Calculator