Queensland Osteopathic Clinic
45% increase in client bookings for an Osteopath over 4 months
How we helped reinvent an inner-Brisbane Osteo Clinic with a brand new conversion-focused website and digital strategy
The client
Queensland Osteopathic Clinic are a small family owned Osteopathic clinic in Brisbane’s inner south-west. After battling through Covid-19, and with increasing cost of living in 2023 QLD Osteo Clinic approached us to help increase client bookings for the practice.
The clinic specialise in providing holistic manual therapy, treating all musculoskeletal conditions from headaches and migraines, to muscular strains and pregnancy related issues.
Objectives and Challenges
QLD Osteo Clinic needed to boost their online visibility, mainly through Google where they knew their ideal clients were searching, to drive more calls and online bookings for the practice. Their previous experiences with marketing agencies had resulted in disappointment, with a negative return on investment meaning wasted money and no results.
Discovery
Through our thorough discovery process we identified that there were several areas lacking
- The existing website was old, outdated and slow
- The current messaging was clinical and did not speak to their clients’ pain points
- The website was difficult to navigate
- They had low brand awareness and website traffic in their local geographical area
The plan
Based on our findings in the detailed discovery process we outlined a simple marketing strategy to help Queensland Osteo Clinic reach more of their target audience at the right time, and convert them into paying clients
- A new website to quickly establish trust, credibility and resonate with the problems that potential clients are trying to solve (such as joint/muscle pain, headaches, back pain, pregnancy issues and sporting injuries)
- Revamped messaging to speak to these pain points and demonstrate to our target audience that we are the right practitioners to solve their problems
- Local SEO to improve the brand’s organic presence
- Google Ads to target potential clients specifically when they’re searching for a solution that QLD Osteo can provide
The Results
The new website looks great and has had excellent feedback from both our client and their clients
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