TAXBANTER WEBSITE REFRESH
A brand re-fresh and new website for Australia’s leading tax training provider.
This website refresh project was part of a wider brand refresh, where we worked closely with top Gold Coast design studio Judy is Punk.
John Bresciani from Judy is Punk lead the design of the brand identity, which included logo, colour palette, typography and marketing brochure.
Amplified Marketing designed and built the custom website.
The outcome of this project was a modernised and revitalised brand logo, colour pallette and style guide, which translates seamlessly from print to web.
Being the entry point to the website for most users, the TaxBanter homepage needed to immediately convey TaxBanter’s point of difference to build trust and speak to the target audience – busy accounting professionals.
The homepage focuses on providing an easy to navigate design and displays TaxBanter’s wide range of training options so users can easily navigate to the training solution that fits their needs.
With a variety of different training offerings with detailed content, it was important for TaxBanter to have easy to navigate and digest informational pages to enable users to decide on the best training for their needs.
The use of a floating mini-menu on the training pages allows for ease of navigation and better outlays the depth of content on the TaxBanter training pages.
TaxBanter have established themselves as some of Australia’s leading tax experts, which is showcased on their highly accredited blog – ‘Banter Blog’.
The objective of the Banter Blog was to keep it clean, simple and easy to read for users, while also providing an easy user-experience – some articles are over 10,000 words long!
Joe is a breeze to work with, always completes projects in scope and in a timely manner. I would highly recommend Amplified Marketing to anyone wishing to increase web traffic or give their website a makeover. Thanks to Joe, our new website not only looks amazing, but has given us a constant, much higher conversion rate!
Lacey Jarvis – Marketing Manager at TaxBanter
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