E-COMMERCE SEO

E-commerce SEO that drives more traffic & sales from organic search.

Increase your e-commerce sales & revenue with our fully managed e-commerce SEO service.

“Amplified Marketing helped us grow our organic traffic significantly which has lead to an increased online presence and more online and phone enquiries.”

Jerry – Marketing Manager, Tamar Marine

eCommerce SEO is exploding right now. Are you prepared?

Online shopping in Australia in 2020 is skyrocketing. More and more people are avoiding busy shops and shopping centres for the convenience of shopping on their phone or laptop from home.

According to Australia PosteCommerce growth is up 80% in the 8 weeks following the WHO’s pandemic announcement.

You read that right: 80%!

Is your eCommerce store performing in Google’s search results to its full potential?

Probably not.

The good news?

We can help fix that.

We plan, build and execute strategic eCommerce SEO campaigns that drive you more online sales.

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More qualified website traffic.

eCommerce SEO is brutally competitive, but the good news is that when you can rank in Google for the right keywords, you’ll attract red hot leads: people who are ready to buy now.

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More paying customers.

What happens when you drive more red hot traffic to your online store? You guessed it – more paying customers!

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Long-term results and revenue.

SEO provides long-term, sustainable results. Unlike paid advertising (Facebook, Google Ads etc.) the phone doesn’t stop ringing as soon as you stop paying for the traffic.

Ready to learn how we can help grow your online store?

Want to work with us? We don’t work with everyone.

Yes, you read that right. If you’re serious about growing your online store, getting more sales and earning more money online, then you need to take your website’s SEO seriously.

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SEO is a long-term marketing strategy.

Want instant traffic to your store? Then SEO is not for you.

SEO is a long-term marketing strategy that takes time and investment. If you want overnight results, SEO isn’t the answer.

When working with us, you need to be prepared to invest 6-12 months of ongoing monthly SEO to reap the rewards of a strategic SEO campaign.

Quality eCommerce SEO Services are an investment, not a cost.

This means that if you’re looking for a cheap $499 month SEO plan – we’re not a good fit.

Why?

Because quality SEO requires a LOT of time, expertise and resources to execute successfully. You need a whole team of SEO experts to execute a campaign at scale to compete online.

Our eCommerce SEO plans start at 20 hours ($2000) per month, depending on the size and scale of your online store.

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You need to trust us - we're experts at this.

We get it – you’re investing a lot of money into this SEO thing, so you want to make sure that things are done properly, and done how you want them.

But you need to trust the process – we don’t work with clients who want to micro-manage the process, because it delays deliverables, adds unneccessary hours and puts up road-blocks that inhibit your success.

Trust us, we’ll keep you informed every step of the way to make sure you’re up to date, and know what’s going on with your campaign.

Ready for more online sales?

Happy clients.

“Great service, great results! Amplified Marketing did an amazing job with our website and strategy. They’re not just about increasing traffic, but making sure that traffic is qualified. Tried two other agencies before we used Amplified and will be sticking with Amplified for sure.”

Alvin Webster

We get results because we have a structured framework.

We’ve learnt the hard way that if you don’t have a structured framework with a reliable process, then your SEO efforts will likely be wasted.

Our eCommerce SEO process.

01. Onboarding
Data Analysis & Benchmarking Report

Your website’s data tells us important information that helps us understand your website’s organic performance, and helps identify opportunities for your campaign. We dive deep into Google Analytics and Google Search Console to see how people are reaching your website, and what they’re doing once the arrive.

Onboarding Questionnaire

We want to get to know your business, customers and target audience as well as you, so we can formulate a high performing SEO strategy that will help drive growth for your business. Our onboarding questions will help flesh out the key details we need to know to build your campaign up for success.

Industry Research

We’ll take a look at your industry and top competitors to identify quick wins and opportunities that will play to your business’ strengths. We’ll analyse what’s working, where the gaps are and how your business can leverage these opportunities for long-term growth.

Final Kickoff Meeting

WIth all of this information, we’ll have a final call/video call or face to face meeting to review everything we’ve identified before we finalise your customised SEO strategy and kickoff your campaign.

02. Improving
Technical SEO Audit

A technical audit will uncover any and all issues your website from slow page speed, broken links, code, site structure and more. We’ll provide this technical SEO analysis to you in an easy to understand report, before we start fixing things.

Website Quality Analysis

Our quality analysis looks at the content, layout, design and style of your website to assess and identify opportunities on where improvements can be made to better optimise for both search engines and users.

Keyword Research

Keyword research is a fundamental step of any SEO campaign. Understanding what keywords your potential customers are using to find products or services that you sell is critical to understanding the type and placement of content on your website.

On-page Optimisation

We take all of the finds from our analysis and research and start applying it to your website. These updates are the beginning of your website’s newfound ranking power!

03. Creating
Technical SEO elements

We update and fix all of the technical elements that we identified in the technical audit as holding you back from search engine success. While these technical elements may seem like small, insignificant changes, they can make a huge difference to your organic rankings and traffic.

Keyword gap analysis

This is where we expand on your existing target keywords to identify the keywords your competitors are gaining traffic from, that you’re missing out on – that is, the ‘keyword gaps’ on your website.

New website pages

Following on from our keyword gap analysis we build out extra pages on your website targeting your gap keywords. This part of the SEO process involves building additional content and assets to expand the number of relevant, valuable keywords to bring in traffic to your website.

Content marketing

You’ve probably heard it a million times – ‘content is king’. That’s true to a degree, but creating truly valuable, high quality content that makes a difference to your organic traffic is not easy. We work with a wide network of content experts in a number of niches to produce industry-leading content that will help establish your business as an expert source of information in your industry.

04. Promoting
Link prospecting

Building high quality, relevant links (backlinks) from other websites back to your website is still the most important Google ranking factor. We conduct in-depth research to find hundreds of websites and blogs in your niche that we’ll then target to acquire links to your website over the life of your campaign.

Blogger outreach

Speaking of backlinks – the most effective way of building backlinks to your website is through blogger link outreach. We leverage our network of professional bloggers and writers to have content written and placed on high quality blogs that link back to your website.

Content promotion

We don’t just create industry leading content for your website and leave it sitting there. No matter how good your content, 99% of the time it won’t do anything unless you strategically promote it to the right audience. We use several tactics to promote your content and drive traffic to your website and increase your online visibility.

 

05. Ongoing optimisation

There’s no such thing as a finished SEO campaign. To truly dominate the search engine results pages, you need to continually evolve and optimise your SEO strategy.

Every SEO campaign is different, and each campaign produces unique, differing results. Our ongoing analysis and optimisation will ensure your campaign is performing as well as it possibly can.

Is Search Engine Optimisation (SEO) the right investment for your eCommerce online store?

Are people searching for your product online?

Does your ideal customer open up Google on their computer or phone, and search for products that you sell?

If you answered “yes” then SEO is an excellent investment for your online store.

Here’s why:

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Organic traffic (traffic from SEO) is highly qualified traffic because they are already searching for your products online. All you need to do is show up infront of them because they are ready to buy NOW.

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Organic traffic converts at a higher rate than any other channel. Why? Because as we mentioned above, they’re actively searching for a product that they are ready to buy.

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Right now, your target audience is probably shopping from your competitors because their website ranked higher for the money keywords. Do you want to steal this competition?

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SEO keeps you focused on long-term sustainable strategies to grow your online shop and achieve a steady stream of sales.

The bad news:

eCommerce SEO can be incredibly tough, mainly due to:

  • the need for a high level of technical analysis and optimisation
  • a large amount of work required to optimise hundreds or thousands of individual product and category pages.

The good news?

You’re in the right place to get the help you need.

Ready to get started?

As the Director of Counselling of Melbourne, I reached out to Joe when our organic website traffic went rapidly south (over 40% drop) after a Google algorithm change. Joe was able to stem the flow of lost traffic and over the next couple of months Joe worked his magic. Our organic traffic numbers are now constantly higher than our previous benchmark. Joe knows his stuff and I would highly recommend.

Greg Redmond – Director, Counselling in Melbourne

Frequently Answered SEO Questions (FAQs)

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How long does SEO take?

Great question! Unfortunately there’s no one answer for this (sorry!). It depends on a number of factors such as:

  • Your industry, and how competitive it is.
  • The state and performance of your existing website.
  • Your existing marketing assets and whether we can leverage them in your campaign (such as eBooks, special deals, giveaways etc).
  • Whether you’ve previously done SEO on your website (and whether it was done well or badly!).
  • Your budget – this is a big factor – as with anything, the more resources you can throw at something, generally the quicker you’ll see results.

Having said this, we can give you some general estimates as to the timeline of your SEO campaign, which can be broken down into three main phases:

1. Rankings
The first sign of your SEO campaign moving north is increased rankings for your desired keywords. From experience we usually see increased rankings for your chosen keyword phrases within about 3 months. As with all things SEO, this depends on your unique situation, but 3 months is the ballpark.

2. Traffic, Leads & Revenue
Once your website begins ranking for the right keywords (keywords with commercial intent) then you’ll begin to see more leads in the way of phone calls, contact form enquires and emails – between 3-6 months.

3. Return on investment
Within 12 months your campaign should be at a point where you’re making more money than you spend on SEO. We can’t reiterate enough that SEO is a long-term investment, but will deliver your business outstanding results in the long-term.

How much does Brisbane SEO cost?

Another great question that we get all the time. As with any service industry, the cost of Brisbane Search Engine Optimisation Services varies greatly depending on who’s providing the service, their level of experience and competence, your competition level and how quickly you want results, among other factors..

Our SEO Services start at $1500 per month, but for a better estimate why don’t you contact us for a free quote?

How does pricing work?

Another great question that we get all the time. As with any service industry, the cost of Brisbane Search Engine Optimisation Services varies greatly depending on who’s providing the service, their level of experience and competence, your competition level and how quickly you want results, among other factors..

Our SEO Services start at $1500 per month, but for a better estimate why don’t you contact us for a free quote?

Do you have lock-in contracts?

We ask that you commit to a minimum of six months for your SEO campaign with us. We’re not going to say it’s a strictly ‘lock-in’ contract, but generally six months is the minimum amount of time required to sufficiently build up your campaign to see measurable results that will start delivering you a return on investment. Any less, and we can’t confidently commit to providing the results that you expect and deserve.

Think of your SEO campaign of going to the gym – when you’re starting from scratch you need to put a lot of time, effort and patience because you’re not going to see results overnight, or in the first few weeks. You need to commit to a consistent, reliable program that’s going to ensure that you see results in the long-term. It’s exactly the same concept with search engine optimisation – you won’t get instant results because SEO is a long-term strategy.

What’s your SEO process?

We have a 5-phase SEO framework that’s been developed over years of experience and testing:

  • Onboarding, learning & planning
  • Improving
  • Creating
  • Promoting
  • Continuous optimising

You can see our whole process here.

How can you help grow my business with SEO?

It doesn’t matter what product or service you offer, or what industry your business is in – people are searching for it in Google every single day. And if you’re not attracting these qualified ready-to-buy customers to your website, then you’re missing a huge opportunity that your competitors are taking advantage of at your expense.

This is where we can help grow your business: we can help ensure your website attracts and converts the right type of people searching for your products or services, right when they’re ready to buy.

When it comes down it it, it’s a pretty simple process:

  1. Rank higher for the right keywords
    SEO provides long-term, sustainable results. Unlike paid advertising (Facebook, Google Ads etc.) the phone doesn’t stop ringing as soon as you stop paying for the traffic.
  2. Attract more qualified website traffic
    Once we get your website ranking higher for the best, most profitable keywords, you’ll be delighted by a constant increased flow of website traffic that’s already looking to buy your product or service.
  3. Convert more traffic to customers
    More website traffic means nothing if it doesn’t convert. Once we get the right type Of traffic on your site, We’ll optimise your website to maximise conversion rates, meaning more phone calls and enquiries from qualified leads.
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How do you charge for your SEO campaigns?

We ask that you commit to a six-month period with us, with an advance payment of 3 months before we start work on your campaign. After this, we ask for monthly payments in advance for the remainder of your six-month agreement.

When your initial six-months have passed, you can continue on a monthly pre-paid basis.

Why do I have to pay in advance?

  • When we build your campaign we’ll provide you with a 6-month roadmap of activities included in your campaign broken down to a month-by-month process, including a content marketing schedule. This involves a lot of time, effort and resources on our part and for us to stay in business we need to ensure that we get paid for the work we do!
  • Receiving payment in advance ensures that we can seamlessly continue your campaign without any hiccups. We use a high quality network of freelancers and contractors to complete certain elements of your campaign, and by paying our team on time we can ensure your campaign continues to thrive.
Will SEO work for my business?

In most cases, yes. Here’s some questions to consider:

  • Do you have a website that you want potential customers to visit? Do you need a website built for you that you want potential customers to visit?
  • Do you sell products or services that you know people search for online?
  • Do your competitors have websites that attract leads and customers?
  • Do you want a long-term marketing strategy that will continue driving qualified leads to your website?

If you answered ‘yes’ to these questions, then SEO will most likely work for you – but if you’re still not sure, get in touch with us for a free consultation.

How do you measure results?

There’s a number of factors that we look at when analysing an SEO campaign. Relying on a single metric won’t give you the whole picture, which is why we measure multiple metrics for every campaign.

Secondary factors include:

  • Keyword rankings – these are used as an indication that your campaign is moving in the right direction – but shouldn’t be relied on as the only measurement of success!
  • Backlink profile – quantity and quality
  • Click-through-rate from the search engine results pages
  • Time spent on page
  • Bounce rate

Primary factors:

  • Organic website traffic
  • Conversions – contact form submissions, enquiries, phone calls etc.
How does SEO work?

The concept of search engine optimisation is reasonably simple: optimise your website in a way that Google views it as an authoritative source of information within your niche industry and ranks it as the best result for your desired keywords.

In other words, appearing at the top of the Google search results when one of your potential customers types in a query that’s closely related to your business and services.

The strategies that go into achieving this however, can be quite complex and time consuming.

SEO is not a quick-win strategy that will give you overnight results. It’s a long-term strategy that will set your business up for steady growth for the years to come. Search engine optimisation takes a lot of work, patience, commitment and resilience – but when done right it produces amazing results for your business.

Even though the concept of SEO is simple – the execution is not often easy.

That’s why we do it full-time, and leave you to run your business.