Need help figuring out your marketing?
Not sure where you’re going with your marketing? Or maybe you’re a new business trying to get off the ground – trying to navigate the current marketing landscape can be a real challenge.
Where do you even start?
Facebook? New website? Search engine optimisation?
The possibilities are endless, and trying to pinpoint the best place to start can be overwhelming.
Here’s how we can help you
We work with small and medium sized businesses to help discover key marketing opportunities, identify weaknesses and capitalise on strengths to make your marketing work harder and smarter for your business.
We can help you decide the most economical channels to start promoting your business online, and assist with building the right assets to engage with your target audience to ensure long-term business growth.
Looking for something specific?
We can offer a wide range of skills and expertise to help find the right solution for your business, depending on your unique situation and business goals.
How well is your website performing? Are you utilising your website to its full potential? Or is it holding you back from achieving the online growth you’re striving for? We’ll audit your site to ensure it’s working as hard as it can for your business.
Identify target audience
Who’s your ideal customer? You may have one, or you may have many. Buyer personas are a fundamental step in understanding how to market your business, and who to market your product or services to.
Marketing planning & strategy
Have you got a marketing plan or are you just flying by the seat of your pants? Most small businesses fail to put together even a basic marketing strategy, which can kill your growth. Invest in a marketing plan and you’ll see the ROI ten times over.
Creating high quality valuable content that resonates and engages your target audience is the first step to build trust and authority with potential customers at all stages of the buying cycle. If you want to compete online, content marketing is essential.
How much traffic is your website receiving every month? How much of this traffic converts to a lead or sale? What channels are people using to find your website? We can help identify this crucial data and more with advanced Google Analytics review and implementation.
Search engine optimisation
Most website receive more than 50% of their traffic from search engine such as Google. Search engine optimisation is potentially your biggest opportunity to dominate your market online and see huge growth for your business.
Being smashed by your competitors? We can help take a data-driven approach to review and analyse what your strongest competitors doing online, and strategise ways to compete and even beat them at their own game.
Ready to get started? Let’s chat over a coffee.
How does our marketing consulting work?
01. Friendly chat
Initially we’ll have a free 15 minute chat on the phone to discuss what your challenges are, what you’ve tried in the past and where you want to be.
This is a free consultation to identify whether we’re a good fit for each other. No sleazy salesy tactics – just a friendly chat.
02. Marketing opportunity analysis
Once we’ve all decided that we’re going to be a good fit working together, we want to collect as much information about your business, customers, resources and objectives as possible.
This will allow us to get the full picture with regards to the competitive landscape and help us devise strategies that will best fit your business.
We’ll gather this information from you via a marketing strategy worksheet that we’ll send to you to fill out prior to our strategy call.
03. Marketing strategy call
This is where the fun begins!
When we’ve done our research and planning, we’ll jump on a phone call with you to discuss our recommendations, and run you through the key elements of how to execute your marketing plan.
04. Documentation and follow up
Don’t worry – we’re not going to dump a whole lot of overwhelming recommendations on you over the phone and leave you high and dry.
We’ll provide you a written document outlining all of our recommendations and how to execute them. Think of this as your new marketing plan.
We’ll also follow up with a phone call within a week or two to answer any concerns or questions you may have.
05. Additional follow ups and roll out
If you’re low on resources or don’t feel comfortable rolling out your new marketing plan in-house – don’t stress! We can provide additional consulting services to implement your new marketing plan if required.
Ready to get started? Let’s chat over a coffee.
Why use a marketing consultant?
We allow you to focus more time and energy on your business by helping streamline your marketing activities.
We know what works, and what doesn’t. This means you’ll get the run-down on where you should be spending your marketing dollars.
Bang for your buck – you’ll not only be getting great advice, but you’ll be learning about the best ways to market your business.
Frequently answered questions
How do you charge?
Our consulting fee is $180/hour for the first five hours of your project, and $150/hour for additional hours after that, if required.
This fee includes preparation time prior to our strategy sessions and follow up correspondence after our sessions (all phases mentioned above).
For example, if you need 2 hours of consulting time, this would cost $360 and include the following:
- your initial friendly chat phone call
- us reviewing your marketing opportunity analysis worksheet (step 2 above)
- us conducting industry research
- 2 hours consulting phone call where we discuss and recommend the best marketing opportunities sustainably to grow your business online.
- follow up summary and recommendations document provided by email
If required we can also provide extra hours to roll-out the recommended marketing activities for an additional consulting fee.
Need more than a few hours of consulting time?
We’re more than happy to discuss long-term monthly consulting retainer arrangements, based on your requirements. Should this be a requirement, contact us today to discuss.
How many hours will I need?
This varies greatly on your industry, your business, resources, marketing budget and other factors.
We find clients generally need a minimum of 5 hours consulting time to make it worth their while.
If you’re not prepared to make a small investment to help grow your business online, then our services are not the right solution for you.
If you are prepared to make a small investment, we’ll ensure that we work as hard as possible to deliver you a measureable return on your investment, while helping educate you or your team on fundamental marketing tactics to use in the future.
How does the consulting process work?
Excellent question – our process is here.
Do you offer guarantees?
We believe that our skills and experience will help greatly benefit your business, to help you thrive and grow online. We can guarantee that we’ll work extremely hard and diligently to achieve the best outcome for you, however we cannot guarantee anything that is beyond our control, such as “ranking number one on Google” or “a 100% increase in conversions”.
What makes you different from other marketing agencies?
- We work harder than any other agency you’ll find.
- We don’t offer one-size-fits-all cookie cutter strategies – every strategy and tactic we recommend is tailored specifically to your business
- Customer service – you’ll have one single point of contact, and always be kept up-to-date about what’s happening with your campaign. You won’t get palmed off to an intern like you would in a big agency.
- We’re hungry to succeed – and your success means our success!
Some of the brands that love our work...
What do they say?
"Amplified Marketing has been integral to the growth of our new business. I couldn't speak highly enough of the professionalism and knowledge shown on every occasion. Would not be able to recommend more highly!"
Adam House - Owner
"Amplified Marketing helped us grow our organic traffic significantly which has lead to an increased online presence and more online and phone enquiries."
Jeremy Lovett - Marketing Manager
"Being a brand new business, we had zero organic website traffic. Working with Amplified Marketing, we've been able to steadily grow our traffic month on month which has been great."
Jerry - Owner
"Amplified Marketing did some great work on my website and all for an affordable rate. I would highly recommend them to others. A+."