B2B SEO Case Study
300% increase in organic traffic.
The client.
TaxBanter provide tax training to accounting firms Australia-wide.
They provide a range of training solutions from online, face-to-face and private, in-house training sessions.
Their in-house marketing team identified the potential to significantly grow the website traffic and appeal to more customers by utilising their in-house writing team as a resource of relevant, high quality content.
The problem.
TaxBanter had a huge library of high quality, industry specific content that had been developed for client training, but none of it was being leveraged for building brand authority online.
This opportunity was holding back TaxBanter’s ability to establish the brand as an authority brand in the tax vertical, and also limiting their potential to engage and attract new clients online.
The website was receiving very low numbers of organic search traffic, and had some technical and user experience issues also holding it back.
- Poor quality, thin website content
- Poor design and user experience on the website
- Slow website
- Poor site structure
- Lack of demonstrated industry authority
The plan.
The plan was simple – reposition the brand as the ‘go-to’ industry experts for tax information for accountants by providing high quality, relevant and helpful content available on the website.
By establishing TaxBanter as an authority in the online space, this would allow the brand to attract and engage potential clients early-on in the sales funnel, and build brand awareness within the minds of potential clients.
- Website re-design and rebuild
- Technical site cleanup
- Content marketing plan to establish authority
- Consistent publishing of high quality content on the blog
- Promotion of new content via their large email database to promote more website engagement
The execution.
- Website rebuild
- Technical SEO
- On-page SEO
- Content marketing
The results.
300%
increase in organic traffic
28%
increase in email sign-ups
96%
reduction in bounce rate
Joe is a breeze to work with, always completes projects in scope and in a timely manner. I would highly recommend Amplified Marketing to anyone wishing to increase web traffic or give their website a makeover. Thanks to Joe, our new website not only looks amazing, but has given us a constant, much higher conversion rate!
Lacey Jarvis —
Marketing Manager at TaxBanter
