TaxBanter SEO & Website Rebuild
300% increase in organic traffic.
How we helped TaxBanter increase traffic by over 300% and become an authority in the tax education space.
The client.
TaxBanter provide tax training to accounting firms Australia-wide.
They provide a range of training solutions from online, face-to-face and private, in-house training sessions.
Their in-house marketing team identified the potential to significantly grow the website traffic and appeal to more customers by utilising their in-house writing team as a resource of relevant, high quality content.
The problem.
TaxBanter had a huge library of high quality, industry specific content that had been developed for client training, but none of it was being leveraged for building brand authority online.
This opportunity was holding back TaxBanter’s ability to establish the brand as an authority brand in the tax vertical, and also limiting their potential to engage and attract new clients online.
The website was receiving very low numbers of organic search traffic, and had some technical and user experience issues also holding it back.
- Poor quality, thin website content
- Poor design and user experience on the website
- Slow website
- Poor site structure
- Lack of demonstrated industry authority
The plan.
The plan was simple – reposition the brand as the ‘go-to’ industry experts for tax information for accountants by providing high quality, relevant and helpful content available on the website.
By establishing TaxBanter as an authority in the online space, this would allow the brand to attract and engage potential clients early-on in the sales funnel, and build brand awareness within the minds of potential clients.
- Website re-design and rebuild
- Technical site cleanup
- Content marketing plan to establish authority
- Consistent publishing of high quality content on the blog
- Promotion of new content via their large email database to promote more website engagement
The execution.
Website rebuild
A complete website rebuild was required to build brand authority and trust within the tax space.
Technical SEO
Rebuilding the website also meant we needed to carefully manage the technical SEO aspects of the website in order to keep the existing rankings and traffic.
On-page SEO
A key element to ranking any website in Google’s search results is ensuring all on-page elements are structured and positioned correctly on the page.
Content marketing
By far the biggest impact from our SEO campaign was the high quality, valuable content that TaxBanter was able to produce. This carefully planned and targeted content marketing strategy was the cornerstone to TaxBanter’s rapid SEO success, increasing traffic to the website by well over 300%.
The results.
300%
28%
96%
300%
28%
96%
