Tamar Marine Website Design Case Study - Amplified Marketing

Tamar Marine

Taking an iconic Tasmanian fishing and boating store online.

Tamar Marine multiple page mockup by Amplified Marketing

Tamar Marine is a Tassie icon when it comes to boating, fishing and marine products.

Having been operating locally for over 30 years, it was time to take the Tamar Marine brand online to serve a national market.

Tamar Marine iPhone and Laptop mockup by Amplified Marketing

“Amplified Marketing helped us grow our organic traffic significantly which has lead to an increased online presence and more online sales.”

Jeremy Lovett —
Marketing Manager at Tamar Marine

From a local Tassie shop to a national online retailer.

Operating solely as a bricks and mortar store for more than 30 years, it was time for Tamar Marine to take things to the next level and invest in an online shop to sell products nation-wide.

Tamar Marine full page screenshot - product archives page
Tamar Marine product page screenshot

Fast and easy to navigate for a seamless user experience.

A vital element of a high performing eCommerce website user satisfaction.

This meant a focus on blazing fast site loading speed, and an easy, intuitive user experience.

A huge range of services, easy to find on all devices.

With over 10,000 products in-store and 2000+ online, Tamar Marine needed an online store that was easy for users to quickly find and locate the product they’re looking for.

Tamar Marine Homepage mockup on iPhone 12 by Amplified Marketing
Tamar Marine iPhone screenshot of a product page
Tamar Marine iPhone mockup - product category page

We continue to actively work with Tamar Marine in both their long-term digital marketing and continuous website development efforts.

We focus on SEO, branding, content strategy and website support.

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