Biomedics
+436% increase in organic traffic
We helped Biomedics take their failing website to a new level with a website re-launch and search engine optimisation.
The client.
Biomedics – the smarter way to keep your medical equipment operating safely and effectively.
Biomedics are Tasmania’s trusted experts in medical equipment testing, servicing and accreditation. With over 20 years in the industry, Biomedics are experts in performance verifications, preventive maintenance, servicing and repairs of all types of medical equipment.
The problem.
When Biomedics approached us, they had zero organic website traffic (traffic from Google search) and almost no online presence. In a small Tasmanian marketing, this was impacting their ability to grow the brand, establish authority and get in front of new clients.
- Zero organic search traffic
- Poorly built website preventing indexing from the search engines
- No inbound leads
- Outdated branding
The plan.
The plan was simple – re-design and launch the website from the ground up, with new, refreshed branding and a strong focus on best-practice SEO in terms of site structure.
- SEO website audit and benchmark report
- Updated branding and logo
- Website re-launch
- New content to establish the brand as an authority
- New customer reviews to build trust
The execution.
SEO website audit and benchmark report
Our SEO audit and benchmarking report allows us to establish benchmark metrics of the client’s website in terms organic search performance prior to executing any work on their SEO and marketing campaign. This report found many technical issues holding the site back from being found by Biomedics’ target market.</span>
Updated branding and logo
While running our SEO benchmark report we engaged our design team to refresh the Biomedics branding. This included:
- New logo
- New typefaces
- New colour palette
We also re-worked the company’s core messaging to be more client-centric, which enables a more engaging website experience.
Website relaunch
Applying the new branding we re-launched the website for Biomedics. This upgrade allowed the company to instantly improve brand authority in the market, and the website was now much more ‘Google-friendly’ – allowing the site to begin ranking for many important keywords.
Strategic content
We began working with Biomedics to start producing high-quality content that would resonate with their target audience. This content was also produced as lead-generation materials to increase lead generation, which lead to an additional 3+ high quality leads per month.
The results.
436%
16
14X
436%
16
14X
