+436% increase in organic traffic

We helped Biomedics take their failing website to a new level with a website re-launch and search engine optimisation.

Biomedics Organic Traffic

The client.

Biomedics – the smarter way to keep your medical equipment operating safely and effectively.

Biomedics are Tasmania’s trusted experts in medical equipment testing, servicing and accreditation. With over 20 years in the industry, Biomedics are experts in performance verifications, preventive maintenance, servicing and repairs of all types of medical equipment.

Biomedics Tasmania Case Study by Amplified Marketing

The problem.

When Biomedics approached us, they had zero organic website traffic (traffic from Google search) and almost no online presence. In a small Tasmanian marketing, this was impacting their ability to grow the brand, establish authority and get in front of new clients.

  • Zero organic search traffic
  • Poorly built website preventing indexing from the search engines
  • No inbound leads
  • Outdated branding

The plan.

The plan was simple – re-design and launch the website from the ground up, with new, refreshed branding and a strong focus on best-practice SEO in terms of site structure.

  • SEO website audit and benchmark report
  • Updated branding and logo
  • Website re-launch
  • New content to establish the brand as an authority
  • New customer reviews to build trust

The execution.

SEO website audit and benchmark report

Our SEO audit and benchmarking report allows us to establish benchmark metrics of the client’s website in terms organic search performance prior to executing any work on their SEO and marketing campaign. This report found many technical issues holding the site back from being found by Biomedics’ target market.</span>

Updated branding and logo

While running our SEO benchmark report we engaged our design team to refresh the Biomedics branding. This included:

  • New logo
  • New typefaces
  • New colour palette

We also re-worked the company’s core messaging to be more client-centric, which enables a more engaging website experience.

Website relaunch

Applying the new branding we re-launched the website for Biomedics. This upgrade allowed the company to instantly improve brand authority in the market, and the website was now much more ‘Google-friendly’ – allowing the site to begin ranking for many important keywords.

Strategic content

We began working with Biomedics to start producing high-quality content that would resonate with their target audience. This content was also produced as lead-generation materials to increase lead generation, which lead to an additional 3+ high quality leads per month.

The results.

Biomedics Organic Traffic


increase in organic traffic


Additional high ticket leads over 5 months


increase in keyword visibility


increase in organic traffic


Additional high ticket leads over 5 months


increase in keyword visibility
Biomedics Logo - client of Amplified Marketing
Our experience with Amplified Marketing has been extremely positive. Their services are of outstanding quality. Efficient, fast, professional, personal touch, are all qualities that we experienced. Highly recommended.
Rudie de Jongh – Director, Biomedics

Ready to grow your practice?

Book your discovery call to get started.

Scroll to Top