Pole Walking Australia
+29% increase in online sales for Pole Walking Australia
How we helped Pole Walking Australia increase online sales by 29% with a website refresh and SEO content strategy.
The client.
Pole Walking Australia is the Australian Health Professionals’ first choice provider for training, products and service for the Urban Poling form of Nordic walking. Pole Walking Australia sells Nordic walking poles and online walking courses to health professionals such as physiotherapists, exercise physiologists and occupational therapists.
The problem.
Pole Walking Australia are a small, family run business who did not have a big budget, however they knew they needed to upgrade their online presence in order to keep up with the competition, build trust with their target audience, and ultimately sell more products online.
Their website was slow and outdated, and was hardly driving any organic traffic and was not converting to sales.
- Slow, outdated website
- Low organic search traffic
- Low conversion rate
The plan.
On a limited budget, our plan was to upgrade and re-design the website and website messaging, and devise a content marketing strategy that the Pole Walking Australia team could execute themselves.
- Website refresh
- Fresh brand messaging
- Create and promote lead generating eBook
- Content marketing strategy
The results.
29%
66
56%
29%
66
56%
