Weight Gone 4 Good

174 qualified leads in the first 4 months for a nutritionist

How we helped a nutrition consultant launch a new website and generate 174 qualified leads in the first 4 months.

Janine Waddell - Weight Gone 4 Good Case Study

The client

Janine Waddell is a qualified nutritionist and Metabolic Transformer. Janine’s system – Weight Gone 4 Good – helps women go from storing body fat to burning body fat. Working with women who can’t lose weight and are suffering with food cravings, Janine helps them get back control of their life, hunger and cravings so they can stop obsessing about food and start living.

Janine approached Amplified Marketing to design and build a professional website that will generate an abundance of leads.

Weight Gone 4 Good Case Study

The challenge

Janine approached us to revamp her online presence – she had a super basic website that was damaging her brand. She needed a high quality, professional website and brand messaging to establish herself as an authority within the nutrition industry.

  • DIY website not generating any leads
  • Branding did not match premium service offering
  • Messaging was not effectively communicating Janine’s value proposition

The plan

Our plan was to design and build a brand new website from scratch, with a strong focus on driving high engagement through brand messaging and story telling. The key objective of this website is to generate leads through strategically placed lead generation opt-ins.

  • In-depth briefing and interview process to extract key information for powerful brand messaging outlaid across the website
  • Setup and create multiple lead generation opportunities
  • Refreshed branding
  • Powerful brand messaging to engage potential clients and align with service offering

 

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Janine Waddell - Weight Gone 4 Good Case Study
174
Qualified website leads in 4 months
100% +
Increase in website traffic
1
Happy client

Working with Joe was simple and easy. I’d put off getting a website as it felt like such a daunting task; writing the content, figuring out what needed to be included, making the big decisions.

In reality, Joe helped simplify the whole process to pull together a comprehensive website in no time.

Throughout the entire process, Joe kept me updated on the project and communicated in advance any information or requirements from me.

Highly recommend Joe and his work, very happy with my website!

Janine Waddell Founder, Weight Gone 4 Good

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